Sunday, March 6, 2011

Interactive Store Windows Watch You Watching Them

A new interactive store window will allow passersby to shop even after store hours. Researchers at the Fraunhofer Institute in Germany have developed a system using a series of cameras to take detailed pictures of potential customers as they approach the store window. A software program then transforms the shoppers’ hand and eye movements and facial expressions into commands.

For instance, if a woman points to a designer handbag in the window, an image of it will appear on a display behind the shop window. When she points to a button, the handbag rotates on the screen to give the shopper the full view.

The system is still in prototype phase, but the Fraunhofer researchers will be demonstrating it at the CeBit Fair in Hannover, Germany, March 1–5, 2011.

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Publisher and/or Author and/or Editor:__Andres Agostini ─ @Futuretronium at Twitter! Futuretronium Book at